Projection Mapping on People, in Advertising: Puma Lift

Wooster Collective said it: Every Once In A While, Brands Get It Right (This Is One Of Those Times)

An inventive, tight use of projection mapping. There’s so much going on, it’s like watching a happy version of Fear and Loathing in Las Vegas:

Puma Lift. from CCW – Lab on Vimeo.

Ok, so it’s nothing at all like Fear and Loathing, but NY/AU agency Droga5 have done a killer job, taking projection mapping out of rectangular boxes and high contrast lines.

via decollage.tv, Wooster, lecollagiste, and plenty of other cool kids.