Comments on: Single Shot Perfection: Colourful Chromakeyed Delay in OK Go's "WTF"

By: Single Shot Superheroes: OK Go on Winning at Internet Video. Jaymis on Creativity : The Edge | Digital Culture Centre

Wed, 10 Mar 2010 13:53:06 +0000

[...] Here It Goes Again, stopping at the artistically hip Do What You Want, before blasting through CDMo favorite WTF? to the new hotness of This Too Shall Pass, which they’ve actually released two [...]

By: Create Digital Motion » Single Shot Superheroes: OK Go on Winning at Internet Video. Jaymis on Creativity

Wed, 10 Mar 2010 13:51:58 +0000

By: YoVj » Video Delay in Processing: Memo Gives Us OK Go’s “WTF” Effect For Xmas

Mon, 04 Jan 2010 03:04:41 +0000

[...] released an early holiday present, a video delay system allowing us to reproduce the effect seen in OK Go’s “WTF” clip (Behind the scenes video on [...]

By: Siege

Siege — Fri, 04 Dec 2009 17:47:52 +0000

The making of can be found here.

By: RebelPhoton

RebelPhoton — Thu, 03 Dec 2009 06:34:45 +0000

I happened to love Jim Jarmusch's Fifth Golden Rule when I found it. It goes like this:

Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery—celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from—it’s where you take them to.”

By: SlowX

SlowX — Tue, 01 Dec 2009 13:06:38 +0000

Was so into watching the video I didn't really pay attention to what the song was about…
(Maybe that's a good thing?)

By: Zeal

Zeal — Tue, 01 Dec 2009 02:59:44 +0000

this is a really good example of taking a simple idea and letting it shine. the creativity isn't in the single take or chromakey, it's in everything else – the coloured bar swipes, kicking balls, staggered multi-arm thing. it's exactly the sort of thing that makes gondry so grand (star guitar, oh yeah!)

By: VJ Culture

VJ Culture — Mon, 30 Nov 2009 08:27:33 +0000

Very well put Jaymis. I've been struggling with the, "it's been done before" with my current project. When viewers recognize the personal connection and emotion from the artist, the unoriginal becomes original.
There are some very clever moments in this video. Today's trends in motion design/music videos, creativity trumps high budget.