Cúpula sonora / Palacio Salvo from chindogu on Vimeo.

Like a digitally deconstructed then reconstructed architectural fragment, VJ Chindogu’s Cúpula Sonora stands as an audiovisual object, with music by David Duchov. I like Chindogu’s term of “ephemeral sculpture” here, as there is a sense of that as the cupola pulses and vibrates. And while I think the rectangular screen probably has life left in it, what’s striking as a result is that the object becomes for me autonomous and self-sufficient.

Chindogu aka Marcelo Vidal has a long resume of work, ranging from stage design to galleries, visual performance, and architectural mapping, with collaborators from Ellen
Alien to HSBC.

I also love his work for Pepsi’s rebranding, not so much for the Pepsi logo as for the inventive and whimsical patterns that dance across the facade of the Hotel del Prado. Some mapping projections can become austere and somber; these are great fun, and take out the Pepsi logo and you could substitute a number of great musical artists for the same effect.

I’m suddenly thirsty, however.

mapping Pepsi Hotel del Prado (Low res) from chindogu on Vimeo.

More at his Vimeo account.

  • http://cooptrol.com cooptrol

    Yeah!! Congrats to Marcelo, fellow countryman and friend.

    I saw the Dome yesterday and can tell it's very pretty and well done.

    Thanks for posting this Peter!



  • http://www.vdmokstati.com grigori

    pepsi = is ded (if you flip it around)…


  • http://www.chromatouch.wordpress.com Leon Trimble

    how many dickheads using flash photography during the event in prague?

  • deepvisual


    just copying other people's work.

    go to the back of the class

  • http://www.vimeo.com/laserpilot Blair Neal

    Mapping is awesome, I wish I had the toolset to do it on the level of complexity that these guys do. However, maybe it's the fact that I have seen very little of this work in person which I'm sure amps up the WOW factor, but I feel like I have seen very little change in the way mapping is used in the 3 or 4 years since it started popping up in youtube videos and it's starting to get boring. The use of solid colors to "animate" a static space just doesn't end up doing a lot for me after a while. The false depth stuff looks interesting too but I just get the sense that it's missing something else important and I can't figure out what that is yet. Maybe if more physical moving objects were employed or used more complex imagery like that stuff AntiVJ uses sometimes. Does anyone else feel the same? How do we take this to the next level?

  • Peter Kirn

    Blair – good point, I hear you. It occurs to to me that one reason for that may not be lack of creativity, but the ongoing brightness/contrast battle. People keep using the solids because they project well. But yes, AntiVJ is doing some different stuff, for sure.

    Out of all the visualists I know, actually not all *that* many are doing mapping. (Everyone's sending to our inbox because we've been posting them!) So the other simple matter may be getting people doing interesting visuals more time and space to and equipment to experiment with projection.

    Maybe we need a charity. "Meet Laura. Laura's a visualist in Sao Paolo. She's only getting to play sad nightclubs. Laura's a talented programmer and artist, but she needs more projectors. With your support, we'll provide regular updates from Laura."

  • http://www.vimeo.com/laserpilot Blair Neal

    Yeah, I guess that makes sense in regards to the brightness contrast issue. I have enough trouble feeling like my projection is bright enough in a totally black room, so I can't even imagine the difficulties involved in working with the facade of an entire building and ambient streetlight. I'm looking forward to seeing something a little more dynamic in the future, but I figure computer vision would be playing a much larger part in that scenario. One project I've seen at my school is incredibly interesting but not at all considering the performance/visualist side of things (especially since it requires tons of projectors)..it is more of an architectural modelling project: <a href="http://graphics.cs.rpi.edu/empac/” target=”_blank”>http://graphics.cs.rpi.edu/empac/
    Basically it uses 4 to 10 ceiling mounted projectors that all project segments of an image onto a space filled with special projection screens. The rollable screens are tagged with infrared LED's and are identified by a camera in the ceiling. As the screens move around, they are dynamically adjusted to keep the projection constant on the screen. I've seen them play a life sized version of pong, and roll a screen through a 3D brain scan in all dimensions..really responsive too. By the way Peter..you making it up here for onedotzero this weekend?