Apple has finally delivered on the Intel Mac towers for which we’ve been waiting. The new machines give you basically everything you wanted: the slick, cheese-grater chic of the old Aluminum G5 towers, plus the expansion options missing on those machines, all with Windows dual-boot capability and top-of-class Xeon Woodcrest architecture. US$2500 isn’t pocket change for everyone, but these machines are very price-competitive with Woodcrest PCs; as with Apple’s Intel laptops, a customizable single configuration lets Apple ship in greater volume than some of its larger PC competitors by focusing on one model.
My full take is available at CDMusic:
WWDC: New Mac Pro Towers Blaze Through Logic, Soundtrack, Offer Better Storage Options, Says Apple [Create Digital Music]
But let’s talk specifically about what these machines mean for creative visual work. The new Mac Pros offer two significant benefits, beyond the additional expandability and Windows booting: they’ve got even more computational muscle than the mighty Quad G5 towers, courtesy Intel, and they feature beefed-up video card options for playing Unreal 2007— I mean, um, serious graphics work. Add to that new, cheaper, brighter Cinema Displays, and I expect even some PC lovers may go Mac.
(PS, anyone else note the irony of the image above, Apple’s promotional image taken from Apple Aperture, resembling Adobe box art? Is Apple trying to send a subliminal message about Intel-native compatibility of Creative Suite, or is it just me?)
We already knew that Leopard would be a major new OS release for Apple in the visual sense with Core Animation, much as Tiger was with Quartz Composer, Core Video, and Core Image. We should know a lot more at Apple’s developer conference in June. There are some additional details in Apple’s latest WWDC announcement, under “Leopard Innovations”:
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